MARKETING + BRANDING
Branding and Marketing are all part of a larger Integrated Marketing and Communications Plan (IMC) which many of us are familiar with. Now, however, you need to think in bigger terms – a truly successful business today needs to create an entire mythos around their brand. What's a "mythos" you say? Come join one of our Pro Talks™ discussions, designed by our leading experts, to find the answer to that question and discover the secrets behind some of today's' top super brands.
Title: Developing and Marketing your Brand; Connecting Culture and Commerce
Branding is typically defined as the process of maintaining, improving, and upholding a brand so that the name is associated with positive results. But how do you do that is the question. In this practical, engaging presentation The Pro Talk™ uses real life case studies to illustrate what highly successful companies all ready know, you are not selling products you are selling the sociological and psychological benefit the product or service represents. The Pro Talk™shares with you how to channel your brands inner meaning to create a favorable perception in the mind of the consumer that creates unquestioned brand loyalty.
Available Formats: Full Day / Work Shop
Fee Range: $1,000 – 10,000
Perfect for: Entry Level, Management, Small Business Owner, Associations, Mid-Level Executives, Chamber of Commerce Members, Entrepreneurs and more
Branding is typically defined as the process of maintaining, improving, and upholding a brand so that the name is associated with positive results. But how do you do that is the question. In this practical, engaging presentation The Pro Talk™ uses real life case studies to illustrate what highly successful companies all ready know, you are not selling products you are selling the sociological and psychological benefit the product or service represents. The Pro Talk™shares with you how to channel your brands inner meaning to create a favorable perception in the mind of the consumer that creates unquestioned brand loyalty.
Available Formats: Full Day / Work Shop
Fee Range: $1,000 – 10,000
Perfect for: Entry Level, Management, Small Business Owner, Associations, Mid-Level Executives, Chamber of Commerce Members, Entrepreneurs and more
YOUR AUDIENCE WILL
- Learn how to identify and articulate their key brand differentiators
- Discover the secret of first selling the sociological or psychological benefit of a product
- Learn how to develop a positioning statement that serves as a guide for all your decisions regarding marketing and promoting
- Understand the need for a focused media plan
- Become aware of the importance of your graphic identity and how what it says to your customer
- Identify their roles in the context of the greater whole of the media plan
Title: Introduction to Social Media: The Culture of Attraction
The power of social media cannot be underestimated, but how is it used? How does it grow? How can you influence its growth and direction? How effective is it really? How do you know what “social media” platform to be a part of, how often and when? Learn the ins and outs of social media. In this informative presentation The Pro Talk™ shows you how to determine which platform is right for you and the realistic expectations you should have concerning the use of social media.
Available Formats: Half Day / Full Day
Fee: $500 – 1,000
Perfect for: Entry Level, Management, Small Business Owner, Associations, Mid-Level Executives, Chamber of Commerce Members, Entrepreneurs and more
The power of social media cannot be underestimated, but how is it used? How does it grow? How can you influence its growth and direction? How effective is it really? How do you know what “social media” platform to be a part of, how often and when? Learn the ins and outs of social media. In this informative presentation The Pro Talk™ shows you how to determine which platform is right for you and the realistic expectations you should have concerning the use of social media.
Available Formats: Half Day / Full Day
Fee: $500 – 1,000
Perfect for: Entry Level, Management, Small Business Owner, Associations, Mid-Level Executives, Chamber of Commerce Members, Entrepreneurs and more
YOUR AUDIENCE WILL
- Learn what social media actually is and how companies are leverage it
- Understand what you business needs to do use social media effectively
- Be encouraged to rethink your role within your business
- Learn to generate a focused social media plan
- Decipher the ever evolving language of social media
Title: Fundamentals of Marketing
This course addresses the fundamental concepts and principles of marketing. This overview will help you understand how each component of an Integrated Marketing Campaign (IMC) contributes to the strength and effectiveness of a marketing plan.
Available Formats: Half Day / Full Day
Fee Range: $500 – 1,000
Perfect for: Entry Level, Management, Small Business Owner, Associations, Chamber of Commerce Members, Entrepreneurs and more
This course addresses the fundamental concepts and principles of marketing. This overview will help you understand how each component of an Integrated Marketing Campaign (IMC) contributes to the strength and effectiveness of a marketing plan.
Available Formats: Half Day / Full Day
Fee Range: $500 – 1,000
Perfect for: Entry Level, Management, Small Business Owner, Associations, Chamber of Commerce Members, Entrepreneurs and more
YOUR AUDIENCE WILL
- Learn the importance of an Integrated Marketing Campaign (IMC)
- Understand the connection between an IMC, sales and the brand
- Identify the external influences that affect marketing including world events and cultural assumptions
Title: Consumer Behavior
This course is designed to provide you with a knowledge of consumer behavior theory, as well as gain an understanding of how these concepts can be applied to advertising design, marketing management. The focus of the course is to study the process of consumer choice, its determinants and its implications for the field of advertising and marketing.
Available Formats: Half Day / Full Day / Work Shop
Fee Range: $500 – 5,000
Perfect for: Entry Level, Management, Small Business Owner, Associations, Chamber of Commerce Members, Entrepreneurs and more
This course is designed to provide you with a knowledge of consumer behavior theory, as well as gain an understanding of how these concepts can be applied to advertising design, marketing management. The focus of the course is to study the process of consumer choice, its determinants and its implications for the field of advertising and marketing.
Available Formats: Half Day / Full Day / Work Shop
Fee Range: $500 – 5,000
Perfect for: Entry Level, Management, Small Business Owner, Associations, Chamber of Commerce Members, Entrepreneurs and more
YOUR AUDIENCE WILL
- Learn how consumer behavior applies concepts, theories, and principles from various fields to the study of factors influencing the acquisition, consumption, and disposition of goods, services, and ideas.
- Understand the role you and your consumers play
- Be encouraged to determine how you can focus your efforts on results
- Learn to accurately identify your consumers behaviors and how to use that do your advantage
Title: Sales & Persuasive Techniques
Learn and explore the art of selling as it relates to the field of advertising and marketing. The persuasion industries continual assault on the consumer is well documented by how and why are we so easily influenced? This course explores the ins and outs of the persuasion industry and give you tools to drive sales and elevate your brand From the sales process to capturing clients, the student will gain a comprehensive knowledge of being a sales rep and how research, pitching and closing the deal all play an important role.
Available Formats: Half Day / Full Day / Work Shop
Fee Range: $500 – 5,000
Perfect for: Entry Level, Management, Small Business Owner, Associations, Chamber of Commerce Members, Entrepreneurs and more
Learn and explore the art of selling as it relates to the field of advertising and marketing. The persuasion industries continual assault on the consumer is well documented by how and why are we so easily influenced? This course explores the ins and outs of the persuasion industry and give you tools to drive sales and elevate your brand From the sales process to capturing clients, the student will gain a comprehensive knowledge of being a sales rep and how research, pitching and closing the deal all play an important role.
Available Formats: Half Day / Full Day / Work Shop
Fee Range: $500 – 5,000
Perfect for: Entry Level, Management, Small Business Owner, Associations, Chamber of Commerce Members, Entrepreneurs and more
YOUR AUDIENCE WILL
- Understand the connection between sales and the brand
- Learn how the sales process captures clients, gain a comprehensive knowledge of being a sales rep and how research, pitching and closing the deal all play an important role.
Don't see your topic? No problem, The Pro Talks™ team will meet your specific needs with a customized presentation, while bringing an entertaining and engaging style that will inspire your audience. Contact us now to learn more.